2026 Partner Briefing
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Building wiser communities. leaders. support systems. friends. structures. teammates. coaches. families. communities.
Simple tools for complex humans.
"We don't have a mental health system. What we have is a non-system."
Thomas Insel — Former Director, National Institute of Mental Health
Forty years ago, a back injury meant seeing a doctor. Today you have a trainer, a physio, a run club, and a wearable. Behavioral health still runs the way physical health did in 1985. The peer trainer layer has never been built.
A proprietary methodology that distills the most potent tools across behavioral health, peer support, and human development into one accessible curriculum.
Designed to be deeply effective without being clinical or academic. Refined and proven across 25 years of practice.
The diagnostic. Self-awareness across all 10 pillars.
The inner toolkit, built through repetition.
Peer support + structured group programs. One node, many ripples.
An entry point for everyone — from beginners curious about a single conversation to lifelong practitioners running programs in their community. Three product categories, one unified infrastructure, 25 years of methodology.
Mental Health & Peer Support 101. The shared baseline.
Learn more →ACT × DBT × CBT as a personal development roadmap.
Learn more →The flagship cert. Non-clinical. Skills-based.
Learn more →For leaders, coaches, and parents running cohorts.
Learn more →Conversation starter cards for teams and families.
Learn more →Daily reflection journals as phone alternatives.
Learn more →45-Day Confidence, Resilience, Focus.
Learn more →Voice AI through the Life Plan, on guardrails.
Learn more →Mentor matching, curriculum, digital tracking.
Learn more →Immersive kickoffs and annual reconnects.
Learn more →Full curriculum + LMS under your brand.
Learn more →Branded Life Plans, workbooks, and journals.
Learn more →The methodology is the source of truth. AI carries it further — never replacing human judgment, only extending its reach. We're building it deliberately: crawl, walk, run, with safety and quality first.
A voice agent that walks members through the Life Plan, plus AI that synthesizes insights from sessions, runs monitoring and safety checks in real time (in meetings and in-app), and pairs members with the right resource the moment they need it. Some personalization today, with more on the way.
In Alpha · LiveA companion that helps members move through courses — answering questions, surfacing the right tool, and keeping practice on track between sessions. Personalization extends across the pathway, adapting to each member's pillar profile and pace.
In DevelopmentAn always-available wise companion, and eventually a custom curriculum engine that adapts the 10 Pillars to any community — all anchored to the Knowledge Spine. Crawl, walk, run — with safety and quality first at every step.
Under the WorksSafety and quality, first. Every layer is grounded in the proprietary Knowledge Spine and 25 years of methodology. Human judgment stays the source of truth — AI never crosses clinical bounds.
Behavioral health today is fragmented and crisis-obsessed. We connect the full continuum — and add the rung the system forgot.
Literacy and tools before anything breaks. The skills no one was taught.
Catching the signal early — peer support and structured group programs.
Working alongside clinical care, never replacing it. The connective layer.
Recovery and reintegration support, so progress holds after treatment ends.
From healing to growing to thriving — the rung behavioral health neglects.New Territory
We deliver this through corporations, sports teams, foundations, and schools — curating the best of the best and training accordingly, inside reinforcing ecosystems instead of one-off interventions.
And we build it like the AA model — simple enough to replicate across our peer support network, so one trained supporter becomes many, and the work reaches millions.
Every partnership has come to us. Organizations pre-licensed the curriculum before the product was finished.
25 years of transformational youth programming. ICF co-develops curriculum with Wise Friend — community reach meets behavioral health rigor.
Elite athletes are among the most under-served populations in behavioral health. A live proving ground under real competitive pressure.
A grassroots sports league bringing the curriculum to teams, players, and the cultures around them. Sport as the entry point to lifelong skills.
Strategic partnership to program live activations, demos, and experiences at the Summit and corresponding events — turning the curriculum into shared, in-person moments.
One of California's leading family foundations. Partnering to extend the curriculum across community networks and mission-aligned grantees.
A high-profile California family foundation joining as a strategic partner this fall. Details to be announced as the program launches.
"The outcomes have been remarkable, and with the utmost confidence I can recommend their work and the integrity with which they conduct themselves."
Richard Baker, Chairman — Hudson's Bay CompanyBuilt on a foundation of proven enterprise work: Zappos, Hudson's Bay, Kroger, Saks Fifth Avenue, iHeartRadio, Montgomery County Schools, and USTA — across 22 cities and 10,000+ youth.
We measure before and after — not vibes, but what people can actually do, and what they say about it.
"Players left scenario practice feeling ready to apply what they learned." — 84.1% rated themselves 6 or 7 of 7 on handling a real scenario (avg 6.07 / 7).
"Participants already see themselves as culture-builders; the training gives that instinct structure." — 78.9% rated 6 or 7 on feeling responsible for team and community culture.
The training extremely useful because it transforms "mental toughness" from a vague concept into a mechanical skill.
— INTENNSE participant
The training helped me discover that I was not regulating myself in a productive way in the past 3 months of competition. I was choosing the wrong approach and this gave me clarity on how to improve and practice. I also gained more clarity on how to not overstep when I am concerned about a teammate.
— INTENNSE participant
I struggle with anxiety on court and found very useful tools to help control my inner voice. Likewise, if I'm watching a teammate, I now know tools to better support them as well.
— INTENNSE participant
This training was really helpful. I learned a lot of insight and I really like the way it was interactive. I felt also the situations were real and it is what we think about.
— INTENNSE participant
It helped remind me that I have a lot of control over how I manage myself and my days, and how I respond to challenging events. It also reminded me of the importance of calming down my nervous system when I am feeling heightened — a super important skill at work, but also in life during conflict, for interpersonal reactions, or when feeling frustrated in traffic. I honestly really loved this training.
— ICF Accelerator participant
This training was super useful to me, specifically in establishing routines and how to handle stress.
— INTENNSE participant
This training was very useful to me because these are all things I have struggled with in the past.
— INTENNSE participant
The US corporate behavioral health training market is the most immediate opportunity. The full addressable market spans hospitals, treatment centers, sports, schools, and every individual who was never taught these skills.
Found behavioral health not as a market opportunity, but through lived experience — athletics, peer support, corporate leadership, and watching firsthand what happens when people finally have these tools.
Behavioral health infrastructure is the defining human opportunity of the AI era. We're looking for people who want to help build it right.
Clinical advisors, accreditation bodies, and licensed professionals who can validate and co-develop the curriculum. The partnership we need most right now.
Start a ConversationOrganizations and foundations ready to embed this into their culture. You bring the community and the mission. We bring the infrastructure.
Explore PartnershipImpact-aligned individuals who believe this is the infrastructure play of the decade — and want to bring resources, relationships, or reach.
Let's TalkThe tools exist. The methodology is proven. The urgency has never been higher. The infrastructure for human flourishing has never been built at scale — until now.
This document and the information contained herein are strictly confidential and proprietary to Wise Friend ("the Company"). It is shared with the recipient solely for the purpose of evaluating a potential partnership, investment, or collaboration, and is not to be reproduced, distributed, posted, or disclosed to any third party, in whole or in part, without the prior written consent of the Company. By accepting this material, the recipient agrees to keep it confidential and to return or destroy it upon request.
This document is provided for informational and discussion purposes only. It does not constitute an offer to sell, or a solicitation of an offer to buy, any security, investment product, or service in any jurisdiction. Any such offer or solicitation would be made only by means of definitive offering documents and would be subject to the terms and conditions set forth therein and to applicable securities laws.
This document contains forward-looking statements regarding the Company's business, strategy, products, partnerships, market opportunity, and financial outlook. These statements reflect current expectations and are subject to risks, uncertainties, and assumptions that could cause actual results to differ materially. Forward-looking statements speak only as of the date made; the Company undertakes no obligation to update them.
Wise Friend's curriculum, peer support certifications, and related products are educational and non-clinical in nature. They are not intended to diagnose, treat, cure, or prevent any medical or mental health condition, and are not a substitute for professional clinical care. Anyone experiencing a mental health crisis should contact a licensed professional or emergency services. Wise Friend operates alongside, not in place of, the clinical care system.
Statistics, outcomes data, and survey results referenced herein are drawn from internal program data (including the INTENNSE Training Survey and ICF Corporate Leadership Accelerator) and from third-party sources cited inline. Market sizing figures (TAM, SAM, SOM) are management estimates based on publicly available data and the Company's analysis; they are illustrative and subject to change. Where pre-program baselines are shown as approximate, they reflect contextual estimates rather than matched pre/post measurement.
All third-party organization names, trademarks, and logos referenced in this document are the property of their respective owners. References to partner organizations, pilots, and prior engagements are provided for illustrative purposes; the nature, status, and terms of any specific relationship are as described in the relevant agreements between the parties.
By reviewing this material, the recipient acknowledges and agrees to the foregoing. Questions regarding this document should be directed to info@wisefriend.org.